Posted on January 4, 2012 by graceynewman
I found this great infographic that outlines all the Google Algorithm changes that happened in 2011 and I added some more links for you, enjoy!
The January and February updates prevent the JCPenny SEO issue and the Forbes Link Issue from happening in the future.
The infographic mentions that Matt Cutts (Head of Google Spam Team) announced 10 changes to the algorithm, here is the link to read all 10.
Top Google Algorithm Changes of 2011 by HigherVisibility
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Posted on January 1, 2012 by graceynewman
The WordPress.com stats helper monkeys prepared a 2011 annual report for my blog!
Here’s an excerpt:
A San Francisco cable car holds 60 people. This blog was viewed about 2,900 times in 2011. If it were a cable car, it would take about 48 trips to carry that many people.
Click here to see the complete report.
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Posted on June 7, 2011 by graceynewman
Isn’t it so much more interesting to hear someone speak about what they do versus read what they put on their resume?
Have you ever visited a website and read the ‘About Us’ section and became even more confused?
Why do companies do this? It wastes your time and their Advertising budget.
Some of you maybe familiar with the fast food brand Chick-fil-A. Their company mission statement is “Be America’s Best Quick-Service Restaurant.” That’s it! Not: “We up hold the highest standard of quality and serve you with prompt customer service…(insert run on sentence).”
Simple and to the point. Why is this so important?
1. Advertising is expensive
2. Consumers have short attention spans, it takes at least 5 times to absorb an idea
3. Consumers are very busy and can be easily distracted by other technologies
Make your ‘About Us’ page in easy to understand language, write it how you talk.
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Posted on June 1, 2011 by graceynewman
I get this question a lot. And every time I answer with the truth “I studied and I study every day.” I get the same loaded “oh.” When they say “oh” it sounds like “Oh… so you didn’t get a degree in this?” As if studying on your own and having real experience is worthless compared to a MBA. Of course getting an MBA is one heck of an accomplishment. But, being self-motivated and studying on your own is a different kind of accomplishment…
In honor of Seth Godin, I call this Linchpin school… Let’s go to class. Who’s with me?
This post was inspired by:
The hard part by Seth Godin
Filed under: Personal Branding | 2 Comments »
Posted on May 30, 2011 by graceynewman
Below are questions that you should be prepared to answer. These are the basic questions that interviewers usually ask so be ready. You should also practice your answers in the mirror or recording your answers on a web cam would be even better. Yes, you may feel silly but it is great practice!
1. Example of being confronted with a personal or profession crisis and how you handled it
2. Example of time that you took a leadership role
3. What you can bring to organization
4. What your long term and short term goals are or where you see yourself in 5, 10 and 20 years
5. What inspires you
6. How your past experience will help you in this job
- Find out who is interviewing you and research them
- Arrive early and wait if you have to
- Greeting: Make eye contact give a firm handshake
- Be confident but not arrogant
- After pleasant exchanges ask to take notes (and take notes)
- Remember this is a 2 way interview, you need to decide if you want to work there
- Do not fidget, be comfortable
- Limit “Ums” and “Likes” – verbal pauses. It is ok to think about what you say before you say it (this is where the video practice will be helpful)
- Bring 5-10 questions about the job
-What is the management style
-Why you WOULD NOT want to work there
-What are the team or organizations weaknesses and strengths
At the end:
- Ask the interviewer about the next steps in the process
- Tell them you want the job and tell them why hiring you benefit the company
- Ask if if there is any reason why you wouldn’t make it to the next round of interviews
- Send a thank you email after the interview recapping that you want the job and why hiring you would benefit the company
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Posted on April 8, 2011 by graceynewman
I received an amazing ‘thank you’ from a student that completed my Understanding Search and Online Marketing Course with MediaBistro. I love seeing that she was able to take what she learned, apply it and get the ultimate return on her investment… A JOB.
While taking Gracey Newman’s “Understanding SEO” course and her 3-hour seminar, I used a detailed SEO PowerPoint presentation prepared for the class to showcase my skills on ten interviews. They were all blown away. Two weeks after the six-week SEO course ended, I was hired for a full-time position as a copywriter and digital marketing analyst at a major SEO/interactive digital marketing agency called Steak Digital. This came after years of searching for a job on my own. Pretty amazing. – Janie Ho
Upcoming MediaBistro Courses:
SEO Essentials: Secrets of Internet Marketing -3 Hour Seminar May 12th, 6:45-9:45
Understanding Search and Online Marketing -6-Week Course: Tuesdays, May 24 – June 28, 6:45-9:45
Filed under: Personal Branding, SEO, Training | Leave a Comment »